Today, we’re continuing our exploration of the effects of social media on the brain, how it drives addiction. But why would social media companies drive addiction? The answer is so simple it trends on trite: Follow the dollars, baby. Feed that beast, baby.

Watch the videos below (email subscribers, follow the links), then ask yourself: Is it time to break some social media habits?

(Videos: Simon Sinek on Addiction to Technology; Me on the Profit of Social Media Addiction)

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A Word About These Posts

Over the next year, I’m creating a series of connected pieces, each of which will build on the previous posts. It’s a sober stream of consciousness that began with my Waking series. Where will it go? You’ll have to follow along to find out. So, if you’re not already signed up to receive my daily emails, you know what to do. (And while you’re here, consider picking up my books, Coming Clean and The Book of Waking Up.)