Yesterday, The Book of Waking Up left the warehouse and made its way to your doors. And though I believed in this book, I had no idea it’d resonate the way it has. So, thank you for investing in this project, a project that was a labor of love years in the making.

**This book isn’t only my book. This is our book.**

Work through the content in The Book of Waking Up. Own it. Riff on it. I want you to disagree where you need to disagree, nod where you need to nod, and dig in where you need to dig in. Then, I want you to set a raging local brushfire. What do I mean?

Today, I’m asking you to share about both this book and your own waking experience. But I’m asking you to do it in the most grassroots way possible. Social Media is fine—at least the entire Twitterverse claims—but don’t so many of us need to wake from our social media addictions? Can’t it be part of the problem? So I’m asking you to share this book in close quarters, guerilla warfare style, with the people in your every day, by-God, in-the-flesh life. Send a text. Phone a friend. Start a conversation in the office, on the train, wherever. If this book is going to do its work from the bottom up instead of from the top down, it’s going to take you owning and living into the message.

So if you’ve haven’t picked up a copy of The Book of Waking Up, grab one at Amazon, Barnes & Noble, or Bookish (my favorite independent bookseller). Then, take the book into the world around you and invite a few people to read along with you. Set a few brushfires. If we all do our part in our local communities, maybe we’ll start a conflagration that wakes and wakes and wakes us.